Contradictory deceptive behavior in online dating

• Attractive dating photographs receive lower authenticity perceptions by others.
• Authenticity judgments of photographs and text profiles are positively correlated.
• Users manage their profiles despite distrusting other daters’ photographs.
• Women employ deception more in their self-presentation than men.

Deceptive behavior is common in online dating because personal profiles can be easily manipulated. This study conducts two experiments to examine contradictory deceptive behavior in online dating. The results of Experiment 1 showed that users have lower perceptions of authenticity evaluations of daters’ self-provided photographs with strong physical attractiveness than for those with low physical attractiveness, and the authenticity perceptions of daters’ self-provided photographs have a positive relationship with the authenticity evaluation of online daters’ text-based self-presentations. Although users are suspicious of the authenticity of beautiful or handsome daters’ photographs, the results of Experiment 2 showed that people still employ higher levels of deception in self-presentations toward daters with highly attractive photographs to increase their possibilities of securing a date with those daters. The results also show that women employ higher levels of deception in self-presentation than men in online dating environments.