کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
351230 618465 2013 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Defining sociability and social presence in Social TV
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
پیش نمایش صفحه اول مقاله
Defining sociability and social presence in Social TV
چکیده انگلیسی

Social TV, a new interactive television service, has been rapidly developing. With the conceptual model of sociability, this study empirically investigates the effects of perceived sociability on the motivations and attitudes toward Social TV. A model is created to validate the relationship of perceived sociality to social presence, usability, and intention. Empirical findings show the key influence of sociability on users’ acceptance and intent to continue using Social TV. Implications of the findings are discussed in terms of building a theory of sociability and providing practical insights into developing a meaningful sociable TV interface.


• Investigates the effects of perceived sociability on the motivations and attitudes toward Social TV.
• A model tests the relationship of perceived sociality to social presence, usability, and intention.
• The key influence of sociability on users’ acceptance and intent to continue using Social TV.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 29, Issue 3, May 2013, Pages 939–947
نویسندگان
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