کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
351305 | 618467 | 2012 | 7 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Using the uses and gratifications theory to understand gratifications sought through text messaging practices of male and female undergraduate students Using the uses and gratifications theory to understand gratifications sought through text messaging practices of male and female undergraduate students](/preview/png/351305.png)
This study focused on the Uses and Gratification (U&G) Theory and analyzed the seven most highly sought gratifications using SMS text messaging and discovered current trends as to which uses and gratifications are most and least popular as well as significant differences between male and female texters when U&G is applied. A total of 513 college students who voluntarily participated in the study revealed that there were sex differences among specific uses and gratifications sought through text messaging.
► Focused on the Uses and Gratification (U&G) Theory.
► Analyzed the seven most highly sought gratifications using SMS text messaging.
► Found which uses and gratifications are most & least popular.
► Found significant differences between male and female texters.
► A total of 513 college students revealed that there were sex differences.
Journal: Computers in Human Behavior - Volume 28, Issue 6, November 2012, Pages 2175–2181