کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
351538 | 618471 | 2010 | 10 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Falling in love with online games: The uses and gratifications perspective Falling in love with online games: The uses and gratifications perspective](/preview/png/351538.png)
Playing online games is experience-oriented but few studies have explored the user’s initial (trial) reaction to game playing and how this further influences a player’s behavior. Drawing upon the Uses and Gratifications theory, we investigated players’ multiple gratifications for playing (i.e. achievement, enjoyment and social interaction) and their experience with the service mechanisms offered after they had played an online game. This study explores the important antecedents of players’ proactive “stickiness” to a specific online game and examines the relationships among these antecedents. The results show that both the gratifications and service mechanisms significantly affect a player’s continued motivation to play, which is crucial to a player’s proactive stickiness to an online game.
Journal: Computers in Human Behavior - Volume 26, Issue 6, November 2010, Pages 1862–1871