Access, utility, imperfection: The impact of videoconferencing on perceptions of social presence

The intent of the research study was to identify relationships between the use of videoconferencing in meetings and what perceptions of social presence may exist related to age, gender, and usage compared to face-to-face meetings. Employees from a large Midwestern University Information Technology division who utilize videoconferencing to facilitate meetings as an alternative to face-to-face meetings were surveyed to assess experiences, perceptions, and satisfaction. Female and male employees (N = 157), ranging in age from 18 to over 50 years of age, provided the frequency of usage, and responded to questions related to perceptions of social presence. Quantitative analysis of the resulting data supported the hypothesis that one of the independent variables, gender, had a positive impact on perceptions of social presence. Brief interviews further elucidated the quantitative findings. While videoconferencing seems to have drawbacks, accessibility, flexibility, and utility are important aspects that are clear from participants’ perceptions of videoconferencing.

► Surveys of employees regarding videoconferencing and perceptions of social presence related to age, gender, and usage.
► Female participants with higher levels of usage frequency had higher levels of satisfaction than male participants.
► Accessibility, structure, flexibility, and utility important to employees.