Anticipating information needs for senior portal contents

Many senior portals are expected to appear as the elderly population and the number of aged Internet users continues to increase. This study defines a senior portal as an Internet portal that is specific to seniors. The purpose of the study is to investigate what kind of content of senior portals is preferred by prospective users of senior portals, and to analyze the preference for contents. The study administered a survey to prospective senior portal users over 50 years of age who are residing in two large cities in Korea. This study found that content preferences vary according to the individual characteristics of prospective users. The findings of this study could help organizations to explore business opportunities, develop business models, and formulate business strategies that can differentiate them from their competitors.