کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
352285 618495 2009 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Health information-seeking and perceptions of website credibility: Examining Web-use orientation, message characteristics, and structural features of websites
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
پیش نمایش صفحه اول مقاله
Health information-seeking and perceptions of website credibility: Examining Web-use orientation, message characteristics, and structural features of websites
چکیده انگلیسی

The study reported here examined perceptions of health website credibility during the process of acquiring health information using the World Wide Web. The relationships between perceptions of website credibility and both message characteristics (e.g., statistics, testimonials) and structural features of health websites (e.g., privacy policy statement, third-party endorsements) were assessed. Additionally, one’s Web-use orientation (i.e., searching or surfing) was evaluated as a moderator of the preceding relationships. The results showed a positive relationship between the presence of structural features and perceptions of website credibility as well as a positive relationship between the presence of message characteristics and attitudes about the health topic. Although Web-use orientation moderated the relationship between message characteristics and perceptions of website credibility, the nature of this relationship was inconsistent with study predictions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 25, Issue 2, March 2009, Pages 544–553
نویسندگان
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