Factors affecting the usage of intranet: A confirmatory study

The extent of intranet implementation and use within individual organizations has significant implications for organizational performance. Previous studies on technology adoption in the workplace suggest that acceptance behavior is influenced by a variety of antecedent factors including individual differences, social influences, beliefs, attitudes, and situational influences.This study reports on an investigation of extended TAM (Technology Acceptance Model) using external factors and subjective norm influencing usage of intranet within organizations. The external factors affecting the perceived ease of use, perceived usefulness, and usage of intranet include technical support, Web experience, task equivocality, and task interdependence. The subjective norm is the mediating variable and external variables indirectly affect usage of intranet indirectly through their effects on subjective norm. Based on a survey of 333 intranet users from 10 major Korean companies, this study uses a structural equation model to test the research model. The results indicate that usage of intranet is influenced by technical support, Web experience, task equivocality, and perceived ease of use. Technical support and Web experience influences the perceived ease of use. Technical support, task equivocality, and task interdependence have positive effects on the subjective norm. Usage of intranet which is a dependent variable in this model, is influenced by technical support, Web experience task interdependence, and perceived ease of use.