A Qualitative Study to Explore How Parental Expectations and Rules Influence Beverage Choices in Early Adolescence

ObjectiveTo understand parent beverage expectations for early adolescents (EAs) by eating occasion at home and in various settings.MethodsDescriptive study using focus group interviews and the constant comparative method for qualitative data analysis.ResultsSix focus groups were completed, and 2 were conducted in Spanish. Participants (n = 49) were mostly female (86%) and non-Hispanic white (49%) and Hispanic (33%). Parent expectations for EA beverage intake were based on health beliefs, EA preferences, and cost, whereas those related to portion sizes and frequency varied by beverage type. Parents managed beverage expectations at home and away from home by making healthful beverages available and accessible, or by offering or allowing only specific beverages.Conclusions and ImplicationsResults from this qualitative study involving a small sample of parents showed that expectations were influenced by practical concerns and managed primarily through availability practices. These issues could be addressed to improve EA beverage consumption.