کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4561064 1628463 2016 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer interest in specialty beers in three European markets
ترجمه فارسی عنوان
علاقه مصرف کننده به آبجو مخصوص در سه بازار اروپایی
کلمات کلیدی
آبجو مخصوص تجزیه و تحلیل مشترک، آبجو، ترجیح مصرف کننده، فرهنگ، ترجیح غذا، عناصر، ویژگی های ذهنی
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی


• This study explored the interest for SBs in Italy Spain and Poland.
• Patterns of common interests between the three countries and market specific trends were found.
• Gender moderates the effect of culture on interest for SB features.
• Adaptation of a SB to each culture in which a SB is sold is required to appeal to local palates.
• Complete customization or standardization is a matter of degree.

This study explores the quality perception of specialty beers (SBs) in Italy, Spain and Poland. Five-hundred and fifty mainstream beer consumers were enrolled in this study (two-hundred and thirty Italians, one hundred and sixty Poles and Spaniards respectively). The authors adopted a conjoint rating experiment in which the respondents were given forty SB profiles to evaluate. Each profile was described on six attributes (malt type, adjuncts, alternative source of sugars, characterizing ingredients, sensory characteristics, and retail price) varied at different levels and were asked to state his/her preference for each profile on a 9-point scale of interest. The results of this study showed that the ideal SB: (1) for the aggregate Polish panel is brewed from malted wheat, raw wheat, honey, and tropical fruits, is alcoholic and is priced below 2.00 Euros; (2) for the aggregate Italian panel consists of a beer brewed from malted wheat, maize, honey, and vanilla, is blonde and costs a maximum of 2.00 Euros; (3) for the aggregate Spanish panel is brewed from malted wheat, rye or maize, vanilla, is fruity and is priced below 2.00 Euros. The heterogeneity of interest in specialty beers observed in the three countries under test requires for the adaptation of a SB specifically to each culture in which it is sold. In this process of customization, brewers must take into account that gender modulates the effect of culture on consumer interest in SB sensory characteristics and ingredient formulation.

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ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Research International - Volume 85, July 2016, Pages 301–314
نویسندگان
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