کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4761736 | 1422778 | 2017 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Extrovert and engaged? Exploring the connection between personality and involvement of stakeholders and the perceived relationship investment of nonprofit organizations
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This study explored the relationship between the big five personality traits - agreeableness, intellect, conscientiousness, emotion, and extroversion - and the involvement, engagement, and perceived relationship investment (PRI) of participants with nonprofit organizations. The role of personality is important because it reflects fundamental qualities that may influence an individual's behavior. Results demonstrated significant correlation between each trait and involvement, passive engagement, and PRI. Four were also positively correlated to active engagement of participants.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 4, November 2017, Pages 729-737
Journal: Public Relations Review - Volume 43, Issue 4, November 2017, Pages 729-737
نویسندگان
Moonhee Cho, Giselle A. Auger,