کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4937686 | 1434623 | 2017 | 15 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Understanding users' intention to switch personal cloud storage services: Evidence from the Chinese market
ترجمه فارسی عنوان
درک اهداف کاربران برای تغییر خدمات ذخیره سازی ابر خصوصی: شواهد از بازار چینی
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کلمات کلیدی
فضای ذخیره ابری، انتقال اعتماد، ریسک در نظر گرفته شده، نفوذ اجتماعی، نظریه مهاجرت،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Cloud storage services have been rapidly gaining popularity among Internet/Mobile users. Prior studies largely focused on users' early adoption of cloud storage services, continual usage of the services and users' willingness to pay. However, limited attention has been paid to switching behaviors. In the Chinese market, as services provided by different platforms become homogeneous, non-functional factors are expected to play an important role in affecting users' selection of services. Based on the push-pull-mooring framework, we propose a research model by incorporating four factors: risk, trust, switching cost and social influences (critical mass and social norm). Results from a field survey suggest that all push (risk), pull (trust, critical mass) and mooring (switching cost, social norm) factors each have direct impacts on switching intention. Mooring factors fail to moderate the impact of push factor on switching intention, but they are able to moderate the effects of pull factors on switching intention. The results yield both theoretical and practical implications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 68, March 2017, Pages 300-314
Journal: Computers in Human Behavior - Volume 68, March 2017, Pages 300-314
نویسندگان
Kewen Wu, Julita Vassileva, Yuxiang Zhao,