کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5119310 1485867 2017 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Mobile taxi booking application service's continuance usage intention by users
ترجمه فارسی عنوان
کاربر درخواست تاکسی تلفن همراه درخواست ادامه استفاده توسط کاربران
کلمات کلیدی
درخواست رزرو تاکسی، قصد استفاده مداوم مالزی،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم محیط زیست علوم زیست محیطی (عمومی)
چکیده انگلیسی


- The early acceptance of an MTB Apps does not guarantee continuation.
- Studies on continuance intention of users toward MTB App use are still lacking.
- Results will help App developers to grasp the factors that result in continued MTB App use.

The long-term development of a mobile booking taxi application service depends on the continued use of its passengers. The aim of this study is to investigate the determinants of the mobile taxi booking application service's continuance intention, using the technology continuance theory by including the perceived risk and subjective norms. The data were collected by surveying 387 users of the mobile taxi application service. The data were analysed by applying the partial least squares technique. The analysis showed that the technology continuance theory has extensive power to explain the continuance intention to use the mobile booking taxi application. Subjective norms also have a significant effect on the attitude of mobile booking taxi application users which represents an important contribution to technology continuance theory extension. The theoretical and practical significances of the study have been discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Part D: Transport and Environment - Volume 57, December 2017, Pages 207-216
نویسندگان
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