How to Increase Stakeholders' Involvement while Developing New Governance Model for Urban Logistic: Turin Best Practice

This paper reports and describes the desirable effects obtained by the definition, acceptance and deployment of an innovative governance model introduced in Turin (Italy) where an original and well performing stakeholders' engagement format was developed. A specific pilot has been implemented in order to stimulate - in vivo - the effects of the proposed new governance model. Pilot results did demonstrate that applying the new governance model, based on operational incentives rather than restrictions (pull rather than push measures), it was possible to achieve relevant and sound benefits for the community and an economic saving for each single logistic operator joining to the Recognition Scheme. On the base of such evidence, the City of Turin and Piedmont Region are considering to extend the governance model developed to neighbouring Municipalities. This will provide a fundamental base to build a homogeneous regional bottom-up Logistic Masterplan.