How did Bicycle Share Increase in Vitoria-Gasteiz?

Cycling mobility has often been neglected in transport planning. Nevertheless, the potential benefits of increasing the bicycle share make cycling promotion a key element for transforming cities toward sustainability. This research addresses the case study of Vitoria-Gasteiz, a city where the bicycle share has almost quadrupled in eight years. Through an exploratory analysis of the city's last mobility surveys we find some insights into the bicycle user profile and the cycling trip. The results show differences between cyclist and non-cyclist groups especially by gender and age. On this account, target groups for addressing probike transport policies can be better identified.