کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5791098 1554073 2016 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing
ترجمه فارسی عنوان
بازارهای نوظهور گوشت وارداتی در چین: نتیجه آزمایش آزمایشی مصرف کننده در پکن
کلمات کلیدی
ترجیح مصرف کننده، گوشت گاو، تمایل به پرداخت، کیفیت غذا، ایمنی مواد غذایی، ارگانیک،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی


- Chinese consumers have high demand for food safety assurance in beef products.
- Consumers are willing to pay more for Australian beef products than for US or domestic beef.
- Consumers prefer Green Food to Organic certification.
- Consumers are currently not willing to pay a high premium for animal welfare information.

The purpose of this study is to explore emerging markets for imported beef in China by assessing Beijing consumer demand for quality attributes. This study utilizes data from an in-store choice experiment to evaluate consumer willingness-to-pay for select food quality attributes (food safety, animal welfare, Green Food and Organic certification) taking into account country-of-origin information. Our results show that Beijing consumers value food safety information the most, and are willing to pay more for Australian beef products than for US or domestic (Chinese) beef. We explore the various relationships between the quality attributes, find evidence of preference heterogeneity and discuss agribusiness and marketing implications of our findings.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Meat Science - Volume 121, November 2016, Pages 317-323
نویسندگان
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