کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
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6399530 | 1330704 | 2008 | 12 صفحه PDF | دانلود رایگان |
Euterpe oleracea, Mart. is a palm tree widely distributed in South America and the juice which is prepared from its eatable pulp is popularly called “açaÔ in Brazil. It has a high nutritional value consisting mainly of fat, fiber and vitamin and minerals, but is also rich in anthocyanins, phenolic compounds and demonstrates high antioxidant capacity. The aim of this study was to evaluate North American consumers' acceptance, intention to purchase and attitudes towards different açaÃ-based products available in the US. Acceptance and purchase intention tests were carried out with 155 consumers for seven different açaÃ-based products. Demographics and attitudes were also measured in an exit survey. A sorbet, a juice and a smoothie were the most liked products but purchase intentions were relatively low. Overall liking was driven by liking for flavor and aftertaste of the products. Consumers' segmentation based on acceptance revealed three groups, with a segment of açaà likers and another of dislikers. Most consumers had heard of açaà (83.9%) and 55.5% had tasted it before. Consumers knew açaà was healthy, nutritive, and rich in vitamins, minerals and antioxidants; however they did not know that açaà was oily, rich in fiber and that it may prevent degenerative diseases. Most participants showed low food neophobia (67.7%) and 51% scored high in general health interest. A promising market for açaÃ-based products among American consumers maybe women and health conscious consumers.
Journal: Food Research International - Volume 44, Issue 7, August 2011, Pages 1997-2008