From profiles to practice: Communicating the sensory characteristics of apples to the wider audience through simplified descriptive profiles

► We created a method to describe the sensory properties of Finnish apple cultivars. ► The sensory space consist of sour-sweet, mealy-juicy and crispy-mealy continua. ► The lexicon developed proved to be consistent and to portray the cultivars. ► Simplified profiles are created for horticultural and marketing trade of apples. ► Simplified profiles are ideal in communicating the apple quality to the consumers.