Green or in between? Examining youth perceptions of renewable energy in Iran

This research examines factors influencing intention of students in Iran to use renewable energy. The focus of the study was to explore the influence of constructs of the Health Beliefs Model (HBM) on willingness to use renewable energy. The sampled consisted of 260 students of architecture and civil engineering from the University of the Esfahan city, which is situated in the center of Iran. The Structural Equation Modeling (SEM) showed that such variables as “perceived benefits” and “self-efficacy” have significant influence on willingness to use renewable energies. These two variables determine the willingness of 33% of all participating in the survey students to use renewable energy. These findings can provide recommendations on factors important to use renewable energies among students in Iran.