Why more sustainable cements failed so far? Disruptive innovations and their barriers in a basic industry

The development of more sustainable cements is a challenging but urgent venture. Demand-oriented knowledge formation and the reliance on existing prescriptive standards impede progress towards more sustainable alternatives to conventional cements. None-the-less the last years saw the emergence of a number of technology based start-ups with ambitions to introduce new low-carbon cements as alternatives to traditional Ordinary Portland Cement (OPC). An overall analysis of the Technological Innovation System for cement technology is conducted. This is extended with an investigation of how three start-ups, Celitement, Novacem and Calera perform within this environment. The implementation of new materials requires new types of collaboration between R&D and market actors, a combination of synthetic with the existing analytic knowledge base and redefinition of standards and norms. Moreover, a close cooperation of incumbent actors along the construction value chain is precondition for success of disruptive innovations.