Capital as the lens that Bourdieu Pierres through: Public relations, social theory, and rhetoric

In this paper, I explore the limitations of Bourdieu's “capital” with the help of Burke's four master tropes: metaphor, metonymy, synecdoche, and irony. Both Bourdieu and Burke were concerned with theoretical reductionism. I claim that Bourdieu could not help but be reductive insofar as his metaphor of capital became the totalizing lens through which he understood society. First, I review Bourdieu's forms of capital, noting how capital serves as the sine qua non of his theory of practice. Second, I situate Bourdieu within the PR literature. Third, I read Bourdieu's “capital” through Burke's (1941) four master tropes. Reading Bourdieu through Burke enables PR scholars to better understand the limitations in Bourdieu's terminology, which leads to debunking, materialist reductionism, and relativism. I conclude with implications for future research adopting Bourdieusian and Burkean approaches to public relations.