کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6575836 | 1422775 | 2018 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Transparency tested: The influence of message features on public perceptions of organizational transparency
ترجمه فارسی عنوان
شفافیت آزمایش شده است: تأثیر ویژگی های پیام در درک عمومی از شفافیت سازمانی
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کلمات کلیدی
شفافیت، طراحی پیام اعتبار، نگرش، ارتباط سازمانی،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
چکیده انگلیسی
The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants (nâ¯=â¯357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 44, Issue 2, June 2018, Pages 256-264
Journal: Public Relations Review - Volume 44, Issue 2, June 2018, Pages 256-264
نویسندگان
Derrick Holland, Amber Krause, Joseph Provencher, Trent Seltzer,