کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6792036 1432700 2018 37 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Examining implicit cognitions in the evaluation of a community-wide physical activity program
ترجمه فارسی عنوان
بررسی تأثیرات ضمنی در ارزیابی یک برنامه فعال فیزیکی در سطح جامعه
کلمات کلیدی
شناسایی خودکار، پردازش دوگانه، برنامه فعالیت فیزیکی، ارزیابی نتیجه، سلسله مراتب مدل اثرات، اثر ارتباطی،
موضوعات مرتبط
علوم پزشکی و سلامت پزشکی و دندانپزشکی سیاست های بهداشت و سلامت عمومی
چکیده انگلیسی
The purpose of this study was to incorporate measures of attentional bias and implicit attitudes in the evaluation of a community-wide physical activity program, UWALK, by examining the relationships among proximal, intermediate, and distal outcomes of the program as outlined in the hierarchy of effects model. UWALK incorporated various communication and marketing strategies via mass media, on- and off-line platforms. Participants (N = 127) reported unprompted then prompted awareness of UWALK followed by measures of attentional bias and implicit attitudes, watched a 30-second UWALK video, then completed a thought listing task and questionnaires measuring instrumental and affective attitudes, leisure time physical activity, and demographics. Results showed that participants with unprompted awareness of UWALK demonstrated attentional bias toward UWALK images, positive implicit attitudes, and greater physical activity participation compared to unaware counterparts. Attentional bias, awareness, and implicit attitudes significantly predicted behavior, accounting for 15.2% of the variance. This study emphasizes the importance of including measures of automatic cognitions during evaluation can further inform the effects of a program. The results also showed that it is problematic to assume that visiting a website indicates a program will be remembered and related cognitions will be affected.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Evaluation and Program Planning - Volume 69, August 2018, Pages 10-17
نویسندگان
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