Influencing secondary school STUDENTS' conservation behavior intention through an interpretive education program on the malayan tapir

- Interpretation was used as a communication tool to influence behavior intention.
- The pre-test post-test experimental design identifies successful interpretive elements in influencing behavior intention.
- Thematic and organized interpretive program was effective in influencing students subjective norms and behavior intention.
- Interpretation made information and experiences relevant to students.
- Interpretation provoked thinking processes and emotions.