کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6836820 618423 2016 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding the impact of personality traits on mobile app adoption - Insights from a large-scale field study
ترجمه فارسی عنوان
درک تاثیر ویژگی های شخصیتی در پذیرش برنامه تلفن همراه - بینش از یک مطالعه گسترده در مقیاس
کلمات کلیدی
تصویب برنامه تلفن همراه، تئوری تصویب، صفات شخصیتی، پیش بینی شخصیت، فراگیری ماشین،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
The sheer amount of available apps allows users to customize smartphones to match their personality and interests. As one of the first large-scale studies, the impact of personality traits on mobile app adoption was examined through an empirical study involving 2043 Android users. A mobile app was developed to assess each smartphone user's personality traits based on a state-of-the-art Big Five questionnaire and to collect information about her installed apps. The contributions of this work are two-fold. First, it confirms that personality traits have significant impact on the adoption of different types of mobile apps. Second, a machine-learning model is developed to automatically determine a user's personality based on her installed apps. The predictive model is implemented in a prototype app and shows a 65% higher precision than a random guess. Additionally, the model can be deployed in a non-intrusive, low privacy-concern, and highly scalable manner as part of any mobile app.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 62, September 2016, Pages 244-256
نویسندگان
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