Social anxiety, attributes of online communication and self-disclosure across private and public Facebook communication

This study expands on the 'internet-attribute-perception' model that explains how online attributes (i.e. reduced cues and controllability) and the disinhibition effect mediate the relationship between personal characteristics and online self-disclosure. The current study tested this model for two distinct modes of Facebook communication: private and public, focussing on the personal characteristic of social anxiety. Using path analysis on a sample of 306 participants (Mean age = 20.52 years, SD = 1.45, 65.69% female), the model was partially replicated showing support in private but not public modes of Facebook communication. Although there was a positive relationship between social anxiety and the perceived value of the online attributes in public Facebook communication, this did not lead to the disinhibition effect. The study discusses potential differences between these two ways of communication but highlights that more private ways of online communication may be vital for socially anxious individuals in terms of relational development.