کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6838375 | 618437 | 2015 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Aggressive priming online: Facebook adverts can prime aggressive cognitions
ترجمه فارسی عنوان
آنلاین پرخاشگرانه: تبلیغات فیس بوک می تواند تشویق های تهاجمی را جلب کند
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
آغازگر خشونت آمیز، آگهی ها، فیس بوک، خودکار بنر کوری،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Through the process of priming, incidental stimuli in our environments can influence our thoughts, feelings and behaviour. This may be true of incidental stimuli in online environments, such as adverts on websites. Two experiments (N = 325, N = 331) showed that the mere presence of advertisements with violent content on a simulated Facebook page induced higher levels of aggression-related cognition in comparison to non-violent adverts (d = 0.56, d = 0.71). In a subsequent word recognition task, participants primed with the violent stimuli 'remembered' more actually-unseen violence-related words than did the control participants. That is, they reported recognising violent words they had not actually seen. However, priming with violent adverts had no effect on mood or person perception. A third correlational study (N = 131) examined whether variance in the extent of priming could be attributed to individual differences in aggressiveness. Participants' aggressiveness was unrelated to their scores on the aggressive cognition measure. These studies established that website adverts with violent content could prime aggressive cognitions. Individuals differed in the extent to which they experienced the priming effect, and this was not attributable to their levels of trait aggressiveness. No effects of priming were found on either mood state or person perception.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 48, July 2015, Pages 323-330
Journal: Computers in Human Behavior - Volume 48, July 2015, Pages 323-330
نویسندگان
Tom Buchanan,