Using Social Network Analysis to profile people based on their e-communication and travel balance

► ICT is substituting and complementing travel in a way socio-demographics do not capture. ► Social Network Analysis (SNA) allows capturing social determinants that affect travel. ► The e-communication to physical travel ratio can be calculated using SNA. ► Clustering resulting from this ratio can be used to classify people into travel behavior profiles. ► Decision makers can find this methodology relevant in designing their travel and ICT strategies in a novel way.