Keywords: طول عمر ارزش مشتری;
مقالات ISI ترجمه شده طول عمر ارزش مشتری
مقالات ISI طول عمر ارزش مشتری (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: طول عمر ارزش مشتری; Cord cutting; Consumer behavior; Over-the-top media; Customer lifetime value;
Keywords: طول عمر ارزش مشتری; Big Data analytics; Customer-driven marketing strategy; Country-of-origin; Brand personality; Customer lifetime value; Retail industry;
Keywords: طول عمر ارزش مشتری; Customer value anticipation; Product innovativeness; Customer lifetime value; Customer equity; Advertising appeals;
Keywords: طول عمر ارزش مشتری; Customer analysis; Customer lifetime value; Marketing performance; Financial performance; Insurance; Poland;
Keywords: طول عمر ارزش مشتری; Confucian philosophy; Customer equity drivers; Customer lifetime value; Sustainable marketing;
Keywords: طول عمر ارزش مشتری; Customer equity; Customer equity drivers; Customer lifetime value; Parasocial relationships; Social media;
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Customer equity; Innovation;
Keywords: طول عمر ارزش مشتری; Correlation; Copula; Customer lifetime value; Customer portfolio management; Pareto/NBD model; Volatility of cash flows;
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Purchase behavior; Stochastic models of consumer behavior; Pareto/NBD
Keywords: طول عمر ارزش مشتری; Customer Equity; Advertising Spending; Brand Equity; Brand Health; Customer Lifetime Value
Keywords: طول عمر ارزش مشتری; OR in marketing; HMM; POMDP; Customer lifetime value; Mailing optimization
Keywords: طول عمر ارزش مشتری; Customer asset management; Customer lifetime value; Customer equity; Shareholder value; Customer portfolio
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Referral rewards; Customer acquisition; Financial services
Calculating tourists' customer equity and maximizing the hotel's ROI
Keywords: طول عمر ارزش مشتری; Customer equity; Customer equity drivers; Customer equity-based segmentation; Customer lifetime value; @ Risk simulation; Tourists' hotel selection;
Customer equity and CLV in Spanish telecommunication services
Keywords: طول عمر ارزش مشتری; Customer equity; Customer lifetime value; Partial least squares; Marketing productivity;
Making customer relationship decisions: Analytics v rules of thumb
Keywords: طول عمر ارزش مشتری; Heuristics; Customer management; Customer lifetime value; Retail banking
Salesperson CLV orientation's effect on performance
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Customer equity; Salesperson CLV orientation; Salesperson performance
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Forecast models; Markov decision process
Dynamic customer lifetime value prediction using longitudinal data: An improved multiple kernel SVR approach
Keywords: طول عمر ارزش مشتری; Data mining; Customer relationship management; Customer lifetime value; Dynamic multi-step-ahead prediction; Support vector machine; Multiple kernel learning
Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion
Keywords: طول عمر ارزش مشتری; Trademarks; Intellectual property; Customer equity; Retail equity; Customer lifetime value; Internet strategy; Consumer search
Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research
Keywords: طول عمر ارزش مشتری; Customer satisfaction; Loyalty; Word-of-Mouth; Customer lifetime value; Retention; Generalizations
A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Forecasting; Hidden Markov model
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Keywords: طول عمر ارزش مشتری; Attitude toward luxury brands; Customer equity; Customer lifetime value; Value equity; Brand equity
Customer lifetime value prediction by a Markov chain based data mining model: Application to an auto repair and maintenance company in Taiwan
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Auto repair and maintenance industry; Data mining; Markov chain; Decision tree; Neural networks
Customer equity and market value: Two methods, same results?
Keywords: طول عمر ارزش مشتری; Customer equity; Customer lifetime value; Static customer equity model; Dynamic customer equity model; Market value
Improving referral management by quantifying market mavens’ word of mouth value
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Market maven; Word-of-mouth; Referral behaviour
Forecasting customer behaviour in a multi-service financial organisation: A profitability perspective
Keywords: طول عمر ارزش مشتری; Profitability forecasting; Adaptive segmentation; Bootstrap; Customer lifetime value; Financial services
A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business
Keywords: طول عمر ارزش مشتری; Customer relationship management; Customer lifetime value; LRFM model; Data mining; Clustering analysis;
iValue: A knowledge-based system for estimating customer prospect value
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Customer prospect value; Knowledge-based systems; Customer value; Customer relationship management
Extending the BG/NBD: A simple model of purchases and complaints
Keywords: طول عمر ارزش مشتری; Complaints; Probability models; Customer-base analysis; Customer lifetime value
The relationships between CRM, RQ, and CLV based on different hotel preferences
Keywords: طول عمر ارزش مشتری; Customer Relationship Management; Relationship Quality; Customer Lifetime Value
A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Marketing spending; Customer relationship management
On Estimating Current-Customer Equity Using Company Summary Data
Keywords: طول عمر ارزش مشتری; Customer lifetime value; customer equity
Will the frog change into a prince? Predicting future customer profitability
Keywords: طول عمر ارزش مشتری; Dynamic customer profitability; Customer lifetime value; Efficient marketing; Business to business marketing; Customer relationship management; Simulation model
Accounting for the long-term effects of a marketing contact
Keywords: طول عمر ارزش مشتری; Predictive scoring models; Customer lifetime value; Direct marketing; Data mining
A model for predicting customer value from perspectives of product attractiveness and marketing strategy
Keywords: طول عمر ارزش مشتری; System dynamics; Markov chain model; Customer lifetime value; Customer relationship management
A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment
Keywords: طول عمر ارزش مشتری; Customer relationship management; Retailing; Multichannel; Multimedia; Customer lifetime value
Estimating cellphone providers' customer equity
Keywords: طول عمر ارزش مشتری; Investment on marketing; Cellphone market; Customer equity; Customer lifetime value; Brand equity; Relationship equity
Probability Models for Customer-Base Analysis
Keywords: طول عمر ارزش مشتری; Customer-base analysis; Customer lifetime value; CLV; Probability model; RFM
Customer-Based Valuation
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Firm valuation
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services
Keywords: طول عمر ارزش مشتری; Customer relationship management (CRM); Database marketing; Customer segmentation; Quantile regression; Prediction interval; Customer lifetime value
Modeling churn using customer lifetime value
Keywords: طول عمر ارزش مشتری; Churn prediction; Classification; Customer lifetime value; Prediction models
Creating a model of customer equity for chain restaurant brand formation
Keywords: طول عمر ارزش مشتری; Customer equity; Value equity; Brand equity; Relationship equity; Customer lifetime value; Chain restaurant
Conjoint analysis for luxury brand outlet malls in Korea with consideration of customer lifetime value
Keywords: طول عمر ارزش مشتری; Conjoint analysis; Customer lifetime value; Luxury brand outlet mall; Customer utility; Market share
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
Keywords: طول عمر ارزش مشتری; Customer lifetime value; Empirical generalizations; Customer equity
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Keywords: طول عمر ارزش مشتری; Metrics; Customer lifetime value; Customer equity; Shareholder value; Referral behavior
Customer retention and price matching: The AFPs case
Keywords: طول عمر ارزش مشتری; AFP; CLV; Chilean pension system; Customer lifetime value; Customer retention; Price defectors
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer
Keywords: طول عمر ارزش مشتری; Customer segmentation; Generic algorithm; Customer lifetime value; Campaign management
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Keywords: طول عمر ارزش مشتری; Marketing; Customer lifetime value; Markov chain model; Phase-type distribution