Hot as hell! The self-conscious nature of action regrets

Gilovich, Medvec, and Kahneman (1998) have shown that real-life regrets for actions and inactions correspond to different emotional states. When people regret something they have done they experience painful “hot” emotions such as disgust or guilt, whereas when the regret is about a failure to act they rather experience wistful emotions. In four questionnaire studies, we have tested the hypothesis that regrettable actions elicit a particular subcategory of these hot emotions: the self-conscious emotions (i.e., guilt, shame, embarrassment, remorse, and anger toward oneself). These studies used different methodologies and all converged to show that self-conscious emotions were the only hot emotions to be systematically greater for action regrets than for inaction regrets. A similar pattern was observed for judgments of responsibility and morality. We emphasize the theoretical and methodological implications of these results in the discussion.