Distorted distance estimation induced by a self-relevant national boundary

Six experiments explored the possibility that the categorization of self versus not-self can distort visual estimations of distance. In Experiments 1-3, Americans overestimated the distance between a U.S. location and a foreign location relative to a visually equidistant U.S. location. In Experiment 4, Canadians overestimated foreign relative to Canadian locations. Experiment 5 showed that this effect occurs even when the domestic context is not physically contiguous. Experiment 6 showed that distance distortion occurs only when crossing one's own border to a foreign location, not when crossing borders from one foreign location to another. Thus, crossing the psychological boundary between self and not-self creates a visual illusion that distorts on-line distance estimates.