Using implicit goal priming to improve the quality of self-report data

We describe a methodology that uses implicit goal priming to influence self-reports. Participants completed a vocabulary task involving either neutral words or words related to the goal of being honest. In a subsequent, ostensibly unrelated questionnaire, participants responded to a series of questions about socially sensitive behaviors involving excessive alcohol consumption. Participants who were exposed to honesty-related words admitted to having engaged in more of these behaviors than did participants who were exposed to neutral words. Results are discussed in terms of their implications for assessing sensitive behaviors in particular and for improving the quality of self-report measures in psychological research more generally, and an agenda for future research is proposed.