Tasmanian landowner preferences for conservation incentive programs: A latent class approach

► Landowner and property characteristics affect landowner conservation incentive program choice. ► Program choice is also affected by program attributes and landowner attitudes. ► Choice experiment shows that compensation funding plays a smaller role than expected. ► Landowner attitudes are predictive of preferences for incentive program attributes. ► Higher likelihood of participation by landowners already engaged in environmental issues. ► Increased participation achieved by flexibility of legal arrangements and land use restrictions.