کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139839 162522 2009 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Researching the occupational culture of public relations in Mexico
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Researching the occupational culture of public relations in Mexico
چکیده انگلیسی

Within the field of international public relations, it is rare to find detailed accounts of the process of undertaking cross-cultural research. Yet researchers who collect data in cultural contexts different from their own face numerous ethical and cultural challenges. By failing to articulate these, researchers deny the accommodations they have to make in their methodological choices, limiting the explanatory power of their findings. This article reflects on how societal culture influenced the evolving research decisions and experiences in a study into the occupation of public relations in Mexico City. In considering how to explore in a culturally sensitive way the social reality of public relations practitioners, it raises ethical concerns regarding selectivity and relationship interactions in cross-cultural research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 35, Issue 4, November 2009, Pages 429–433
نویسندگان
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