External Marketing with Class and Style to General Dentists

The present difficult economy is causing a remarkable decrease in patients seeking orthodontic care. The adverse economy has also had a negative impact on general dental practices. Although all desire a speedy economic recovery, it is prudent to prepare for a long period of recovery. In this article, some strategies will be evaluated that could benefit referring general dentists and hopefully result in better relations with the general dentist and increase patient referrals to the orthodontic office. Marketing has become a necessity.