کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
350389 | 618443 | 2014 | 9 صفحه PDF | دانلود رایگان |
• Survey among 220 Chinese adolescents with Qzone social networking site profiles.
• Provides support for applying Uses and Gratifications Theory to social media.
• Positive relationship between gratifications derived from use of Qzone SNS and adolescents’ positive mood.
• Socializing, information-seeking and entertainment on Qzone enhance Chinese teenagers’ positive mood.
Drawing from Uses and Gratifications Theory, this study explores the influence of the gratifications derived from use of the social networking site Qzone on Chinese adolescents’ positive mood. Qzone is the social networking site that is most preferred and used by Chinese adolescents. Hypothesized relationships are analyzed by structural equation analysis in a sample of 220 Chinese adolescents aged 14–19 with an online Qzone profile. Gratifications that Chinese adolescents receive from use of the online social network Qzone, such as socializing, information-seeking, and entertainment are found to have a significantly positive influence on their positive mood. Findings of this study extend the existing theoretical framework on the application of the Uses and Gratifications Theory to social networking sites. In addition, findings are in line with those of a number of authors who suggest that social networking site use may have positive consequences for teenagers. Theoretical and practical implications are discussed.
Journal: Computers in Human Behavior - Volume 41, December 2014, Pages 203–211