کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
350608 618454 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of stereotypical beliefs in gender-based activation of the Proteus effect
ترجمه فارسی عنوان
نقش باورهای کلیشه ای در فعال سازی مبتنی بر جنسیت اثر پروتئوس
کلمات کلیدی
اثر پروتئوس؛ آواتار؛ کلیشه؛ جنس
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی


• Investigates the role of belief in stereotypes for the Proteus effect.
• Proteus effect, which assumes people act like avatars look, was not found.
• People with male (female) avatars acted more feminine (masculine).
• Beliefs in stereotypes did not moderate expected Proteus effect.

Informed by the Proteus effect, the current study examined the moderating effect of belief in stereotypes on the relationship between avatar appearance and user behavior, via an interactive fiction. The results of a one-factor (avatar gender: male vs. female), between-subjects experiment revealed that female avatars elicited more frequent masculine behaviors (particularly among individuals high in feminine gender stereotypes) and that male avatars elicited more frequent feminine behaviors. Conversely, self-reported gender led to stereotypic behaviors as expected. A moderating effect of awareness of the avatar’s influence on stereotypically gender-based decisions on frequency of gender-typed behavior was not found, suggesting individuals are not aware of the influence of avatars on their subsequent decisions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 38, September 2014, Pages 17–24
نویسندگان
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