کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
351348 | 618468 | 2012 | 4 صفحه PDF | دانلود رایگان |
Research on the application of avatars in the virtual teams is growing. In this study, we examined the effect of perceived similarity of an avatar user with his/her avatar on the perceptions of his/her identifiability within a virtual team. The study utilized a sample of 124 users actively involved in Second Life, a virtual world platform. Results of structural equation modeling utilizing the partial least squares method corroborate the hypothesis. An important contribution of this research is to inform practitioners about the critical role that users’ similarity with the avatar plays in enhancing their identifiability. We draw conclusions based on the result and identify some important avenues for future research.
► Studies the impact of avatar and its users’ similarity on perceived identifiability.
► Tests the veracity of the model using 124 subjects.
► Results have implications for virtual team management.
Journal: Computers in Human Behavior - Volume 28, Issue 3, May 2012, Pages 929–932