کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
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351511 | 618471 | 2010 | 7 صفحه PDF | دانلود رایگان |
Computer- and web-based testing procedures are increasingly popular for the assessment of cognitive abilities and knowledge. This paper identified color red as a critical context factor that may influence the results. Two studies showed that color red may harm the performance in web-based tests of general knowledge. In Study 1 (N = 131) a red (vs. green) progress bar impeded the performance in a knowledge test, but only for the male participants. In Study 2 (N = 190) the color of the survey’s forward-button was manipulated (red vs. blue vs. mixed color) which led to a replication of the gender-dependent color effect. Evolutionary psychology and stereotype threat research explain why red impedes the activation of knowledge among men, but not among women.
Journal: Computers in Human Behavior - Volume 26, Issue 6, November 2010, Pages 1625–1631