The effect of cyber-friends on loneliness and social anxiety: Differences between high and low self-evaluated physical attractiveness groups

This study examined the causal relationships between the number of cyber-friends participants had and their social anxiety or loneliness. We predicted that participants who gave low self-evaluations of physical attractiveness would be able to lower their social anxiety or reduce their loneliness through Internet-based interpersonal relationships. Also, such effects would be more prominent if the cyber-friends were of the opposite sex. A two-wave panel study was conducted with 178 Japanese undergraduate students (63 men and 115 women; mean age was 20.29). Results showed that for those who gave a low evaluation of their physical attractiveness, having a large number of cyber-friends lowered their social anxiety and reduced the loneliness felt in friendships. These effects differed by gender of the cyber-friends. In particular, for those who gave a low evaluation of their physical attractiveness, having a large number of cyber-friends of the same sex had a positive effect on social anxiety. In contrast, cyber-friends of the opposite sex had no effect on social anxiety, but had a complex effect upon loneliness. Namely, while a large number of cyber-friends of the opposite sex reduced the loneliness felt in friendships, it also heightened the loneliness felt in family relationships. Implications of these results for further research and practice are provided.