Articulation of web site design constraints: Effects of the task and designers’ expertise

This paper aims at contributing to a better understanding of the cognitive activities of web site designers and, more precisely, their articulation and satisfaction of various design constraints. In this paper, we first present an experiment in which professional and novice designers have to evaluate a web site developed for reflecting usability errors identified in web sites. Then, the results obtained in this evaluation task are compared with results previously obtained in a design task, in which professional and novice designers had to create a web site. Data analyses focused on the number and nature of constraints articulated by designers in these two types of tasks (evaluation vs design). In particular, we distinguished constraints linked with the client of the site and constraints linked with the future web users. The obtained results show effects of both the level of expertise and the task. While designing, all of the designers focused mainly on constraints linked with the client. In contrast, while evaluating the web site, novices focused on constraints linked with the user, whereas professionals shared their attention between these two kinds of constraints (client vs user-oriented constraints). Based on these results, we conclude with ways for supporting designers’ activities.