Branded Customer Service: Implementing the Customer Perspective of the Balanced Scorecard to the Ranching Industry

Branded Customer Service: Implementing the Customer Perspective of the Balanced Scorecard to the Ranching Industry

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Rangelands - Volume 29, Issue 2, April 2007, Pages 28-32

Leslie G. Nunn, Troy Marshall, “Donald” Donnell Brown,