کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761847 162461 2016 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Full Length ArticleUse of social networking websites among NGOs in the Greater Accra Region of Ghana
ترجمه فارسی عنوان
طول کامل ماده از وب سایت های شبکه های اجتماعی در میان سازمان های غیر دولتی در منطقه اکرا غنا غربی
کلمات کلیدی
مفید بودن درک، درک سهولت استفاده، سازمان غیر دولتی، غنا، اجتماعی، شبکه سازی سایت اینترنتی، فیس بوک،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


- NGOs in Ghana use social networking websites for various purposes: e.g. to establish relationship with stakeholders.
- Factors affecting the extent of use of social networking websites among NGOs was analysed using a stepwise regression analysis.
- Background characteristics of NGOs were found to determine the extent of use of Social Networking websites among NGOS.
- Ownership of a website, perceived usefulness of social networking websites and type of NGO mainly determine the use of social networking websites.

NGOs in Ghana use social networking websites for various purposes: e.g. to establish relationship with stakeholders, raise funds, and advocate for the vulnerable in society. Factors affecting the extent of use of social networking websites among NGOs in the Greater Accra Region of Ghana was analysed using a stepwise regression analysis. Background characteristics of NGOs were found to determine the extent of use of Social Networking websites among NGOS in Greater Accra region of Ghana. Specifically, ownership of a website, perceived usefulness of social networking websites and type of NGO mainly determine the use of social networking websites.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 42, Issue 5, December 2016, Pages 920-928
نویسندگان
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