کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4937097 1434619 2017 40 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Predicting social capital on Facebook: The implications of use intensity, perceived content desirability, and Facebook-enabled communication practices
ترجمه فارسی عنوان
پیش بینی سرمایه اجتماعی در فیس بوک: پیامدهای شدت استفاده، مطلوب بودن محتوای درک شده و شیوه های ارتباطی فعال با فیس بوک
کلمات کلیدی
سرمایه اجتماعی، شیوه های ارتباطی فعال فیس بوک، مطلوب بودن محتوای درک، شدت فیس بوک،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
New media researchers have shown that Facebook use and norms of online communicative behaviors can affect people's social network formation and self-perceived social capital. Presumably, individual users vary in perceiving Facebook content posted by others, which may influence the number of working communication features enabled by Facebook. This study thus examines whether perceived content desirability and Facebook-enabled communication practices matter for furthering social capital via Facebook. Specifically, this article examines certain types of Facebook content, including information sharing, self-presentation, and opinion expression. It contends that the three kinds of contents have varying impact on Facebook-specific bridging and bonding social capital through Facebook-enabled communication practices. Analysis of a survey of university students in Hong Kong (N = 406) shows that respondents perceiving high desirability of Facebook contents tend to more actively use Facebook-enabled communicative features than those who do not. The use of technical features, in turn, affects bridging and bonding social capital via Facebook. The analysis thus demonstrates how perceived content desirability can indirectly impact individual-level online social capital.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 72, July 2017, Pages 259-268
نویسندگان
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