The role of chronotype on Facebook usage aims and attitudes towards Facebook and its features

The current study examined the effect of chronotype on a sample of Turkish university students' Facebook usage aims and their attitudes towards Facebook and its features. For this cross-sectional study, 569 [379 (66.6%) female and 190 (33.4%) male] Turkish university students participated voluntarily and they were grouped as either morning (73), neither (435) or evening type (61) using Composite Scale of Morningness (CSM) scores based on the 10th and 90th percentiles. The main result of the study showed that evening types scored higher on Facebook usage aim and their attitudes towards Facebook and use of Facebook features when compared with morning types. Of the Facebook features, only status, groups, messages and notes were not statistically significant differences between evening types and morning types.