What drives corporate carsharing acceptance? A French case study

Corporate carsharing allows employees to make use of a fleet of vehicles for their business travels. It offers a means of managing vehicle fleets more optimally, bringing both economic and environmental benefits. However, this kind of use can cause concerns, and even rejection in some cases. This paper describes an online survey of 259 people in France that assessed the psychological variables determining intentions to use a corporate carsharing service. The questionnaire instantiated the dimensions of the UTAUT acceptability model. Because of the specificities of carsharing as a means of transportation, we added a dimension referring to the service's perceived environmental friendliness. Results showed that effort expectancy (i.e., degree of ease associated with use) is the most important dimension in determining behavioral intentions about corporate carsharing. Moreover, perceived environmental friendliness had only a small effect on behavioral intentions, mediated by performance expectancy (i.e., the degree to which individuals believe that using the system will help them improve their job performance). Results are notably discussed in terms of practical recommendations to favor corporate carsharing.