کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6114236 1213528 2013 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
“Even a donation one time in your live will help…”: The effect of the legitimizing paltry contribution technique on blood donation
موضوعات مرتبط
علوم پزشکی و سلامت پزشکی و دندانپزشکی هماتولوژی
پیش نمایش صفحه اول مقاله
“Even a donation one time in your live will help…”: The effect of the legitimizing paltry contribution technique on blood donation
چکیده انگلیسی
Previous research has found that the statement “Even a penny will help” incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and an intermediate delay between the statement and the actual execution of the requested act. University students were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. Solicitors wore a tee-shirt on which the statement “Even a donation one time in your live will help…” was either present or not. Results show that more participants gave their blood when this statement appeared on the tee-shirt.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transfusion and Apheresis Science - Volume 49, Issue 3, December 2013, Pages 489-493
نویسندگان
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