کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6463987 1422576 2017 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Explaining interest in adopting residential solar photovoltaic systems in the United States: Toward an integration of behavioral theories
ترجمه فارسی عنوان
توضیح علاقه به اتخاذ سیستم های فتوولتائیک خورشیدی مسکونی در ایالات متحده: به سوی یکپارچگی نظریه های رفتاری
کلمات کلیدی
نظریه ارزش-باور-نظریه، نظریه رفتار برنامه ریزی شده، نفوذ نوآوری، فتوولتائیک خورشیدی مسکونی، انرژی تجدید پذیر، تصمیم گیری در محیط زیست،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی (عمومی)
چکیده انگلیسی


- We test a theoretically integrative model to examine interest in residential solar panels.
- Variables were drawn from three theories (DOI, TPB, and VBN).
- The integrated model helps explain who considers solar and why.
- Innovative consumers and those with stronger proenvironmental norms are more interested.
- Trusting installers, perceiving personal benefits and social support increase interest.

Increased household adoption of solar photovoltaic systems has the potential to reduce greenhouse gas emissions associated with providing electricity. Although residential solar has recently become more affordable, market penetration in the U.S. remains relatively low. This study proposes a theoretical framework for investigating the psychological and social determinants of interest in residential solar drawn from three theories that may explain the decision to pursue it: diffusion of innovations theory, theory of planned behavior, and value-belief-norm theory. We test this framework using survey data from 904 non- adopter homeowners, with the aim of identifying potential levers for intervention. Overall, we find that consumers see solar electricity in multiple ways: as an environmental benefit, a consumer good, and an innovative technology. Notably, individuals who trust installers and believe solar will be personally beneficial are more likely to consider contacting an installer, as are individuals drawn to novel products. Proenvironmental personal norms indirectly increase interest through perceived personal benefits, suggesting that marketing efforts aimed at environmentally-concerned individuals may need to emphasize non-environmental benefits. The results also support leveraging trusted social networks to convey the benefits of solar. We conclude by discussing the value of the integrated framework along with implications for policymakers and marketers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Energy Research & Social Science - Volume 25, March 2017, Pages 134-151
نویسندگان
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