Measuring phone snubbing behavior: Development and validation of the Generic Scale of Phubbing (GSP) and the Generic Scale of Being Phubbed (GSBP)

Ignoring and being ignored by others in favor of a smartphone is a common feature of everyday communication. However, little research has examined this phenomenon known as phubbing and even less research has determined how to measure it. This paper reports the results of six studies designed to develop and validate the Generic Scale of Phubbing (GSP) to assess phubbing behavior, and the Generic Scale of Being Phubbed (GSBP) to assess the experience of being phubbed. After reducing and refining items with the assistance of expert panels, exploratory and confirmatory factor analyses were conducted to further reduce the number of items and finalize the scales. Finally, the psychometric properties of both scales were examined. Data from 1836 respondents from the general public were recruited from six online surveys (N = 352, 333, and 224 for the GSP; N = 358, 341, and 228 for the GSBP). The four-factor 15-item GSP and the three-factor 22-item GSBP were developed and revealed good construct validities, criterion validities, convergent validities, discriminant validities, internal consistency reliabilities, and test-retest reliabilities.