کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6835913 1434606 2018 22 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Disentangling the factors driving users' continuance intention towards social media: A configurational perspective
ترجمه فارسی عنوان
ریشه کن کردن عواملی که باعث می شود که کاربران به دنبال رسانه های اجتماعی بپردازند: یک دیدگاه پیکربندی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Building on perceived value theory, this study employs fuzzy set Qualitative Comparative Analysis (fsQCA) to derive configurational models that embody causal conditions for predicting users' continuance intention towards social media. From reviewing extant literature, we advanced four value dimensions to be gained from social media usage, namely hedonic value (enjoyment), information value (information documentation and information sharing), media value (media appeal), and social value (social interaction), which are measured via a survey questionnaire. Our findings reveal seven distinct configurations of causal conditions for inducing continuance intention towards social media among Chinese users. Particularly, the frequency of social media usage combined with perceptions of enjoyment were found to be core conditions reinforcing users' continuance intention towards social media. In turn, the existence of multiple configurations implies that social media service providers could concurrently pursue differentiated strategies for retaining users.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 85, August 2018, Pages 175-182
نویسندگان
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